When life laid him off, Jeff Kim didn’t just pivot—he wrapped his future in bold graphics and vision. This episode matters because it’s about rediscovering purpose, redefining success, and choosing freedom over burnout. Jeff's leap from corporate tech to creative entrepreneurship shows what's possible when you bet on yourself.

In this episode, you'll learn:

• Why Jeff left a 30-year tech career to start over in visual branding
• The surprising business lessons from being on a reality competition show
• What makes signage and car wraps powerful marketing tools for trades and small businesses
• How to turn layoff setbacks into launchpads
• Insights into building a business with your spouse (and still loving each other!)
• The importance of empathy, balance, and long-term strategy in business

📍 Recorded at PodcastCrew Studio, Robbinsdale, MN

Guest Bio:
Jeff Kim is the co-founder of Minneapolis Sign Design
, a creative shop specializing in award-winning graphics for walls, windows, work trucks, and more. With decades in UX, branding, and marketing, Jeff brings a unique perspective to visual business strategy. He and his wife help small businesses shine through custom wraps, logos, and beyond.
📩 [email protected]
📸 Instagram
| Facebook
#entrepreneurship #branding #smallbusinessmarketing #carwraps #creativity #visualdesign #startupjourney #mindset #signage #worklifebalance

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