What happens when decades of experience meet relentless curiosity and measurable results? In this Spotlight Session, digital marketing consultant Tom Pick breaks down the strategies that truly move the needle for small and mid-sized B2B businesses.

Whether you're a business owner overwhelmed by marketing buzzwords or a startup founder craving visibility, Tom brings clarity to the chaos with SEO insights, ad strategies, and why he treats client results like personal victories.

➡️ Why this episode matters:
This is a masterclass in digital marketing from someone who’s seen it all—from print ads to AI-enhanced analytics. Tom’s story proves that data, done right, doesn’t just inform—it transforms.

🎯 What you’ll learn:

• The difference between SEO and search advertising—and when to use each
• Why marketing is like planting an apple tree vs. buying apples
• How Tom helps clients measure invisible work with visible ROI
• His client-first approach that builds long-term relationships
• Tips for leaving corporate life to start your own consulting business
• Why niching down and connecting authentically matter more than selling

📍 Recorded at PodcastCrew Studio, Robbinsdale, MN

👤 Guest Bio:
Tom Pick is a B2B Tech Digital Marketing Consultant specializing in SEO, SEM, social media, and influencer marketing. He runs his own consultancy and has helped companies boost visibility and generate qualified leads for over 20 years.
🔗 LinkedIn
| 🌐 Webbiquity

📣
#B2BMarketing #DigitalMarketing #SEO #ContentMarketing #Entrepreneurship #MarketingConsultant #SmallBusinessGrowth #OnlineVisibility #LeadGeneration #MarketingMindset

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