He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal.

In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship strategy looks like when you’re worried about looking inauthentic. Spoiler: it’s about being a helpful resource for your audience, which Nir has demonstrated time and time again.

We dig into:

• Learn how to turn inherent skepticism about sponsorships into a strategic advantage by proactively seeking out partnerships with deeply aligned brands and companies.

• Find out how to conduct psychographic research on your audience and use their feedback to identify perfect partnership opportunities.

• Learn the R.O.P.E. pitch method to craft compelling proposals that lead to a "win, win, win" for you, the brand, and your audience.

If you’ve ever thought “I’ll never work with sponsors, so I don’t need this,” this episode will change your mind.

Learn more about Nir Eyal and join his mailing list at https://www.nirandfar.com/

And if you want the manual on getting brand deals, buy the Sponsor Magnet book at https://sponsormagnet.com.

Prefer one-on-one support? Check out Wizard’s Guild: https://wizardsguild.com