How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire?

In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplification (25%), how to handle perpetual rights requests, and why usage rights often make you more money than the content itself.

Here's what we cover:

• The exact formula for pricing licensing vs. amplification rights (and when to use each)

• How to handle perpetual rights requests without leaving money on the table

• Why video pitches consistently outperform written emails for cold outreach

• The Instagram tagging strategy that gets brands to notice you organically

• How to overcome pitching paralysis and build real momentum

Plus, real coaching on differentiating work-for-hire from sponsored content, timing seasonal pitches, and finding sponsors for newsletters.

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com

00:00 How to Limit Usage Rights Without Killing Deals
16:22 Work-for-Hire vs Sponsored Content Explained
34:29 Why Video Pitches Get 10x More Responses
48:28 Overcoming Pitching Paralysis
56:19 Finding Sponsors for Your Newsletter

For collaborations or partnerships, shoot us a note: [email protected]