Decision Under Pressure: Hidden Strategies for Resilient Decisions in a Crisis
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Welcome to Sphere of Success. In this episode, Debra Blackman chats with Mark Johnston. Mark qualified as a veterinary surgeon from Cambridge in 1987 and spent six years in equine veterinary work as an anaesthetist and critical-care clinician. He went on to launch the world-leading Vetstream digital platform, now serving 30,000+ veterinary professionals every week. Mark is also Vice President of the ProSalus Foundation, a committee member of the British Bee Veterinary Association, and founder of the Vets in Mind Alliance, supporting mental health in the veterinary profession worldwide. What you’ll learn in this conversation:
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- How to stay calm and make smart business decisions when pressure is high.
- Why clarity and strategy matter more than speed in a crisis.
- Lessons from building Vetstream into a global subscription platform.
- Pivoting through the 2008 financial crash and other major market shifts.
- Using data, AI, and constant adaptation to future-proof a business.
- Leadership tips: giving every team member a voice and creating a supportive culture.
- The importance of mentorship over management for long-term success.
99 episodes