In today’s fast-paced business world, is it really possible to lead with kindness and still thrive?

In this episode, I’m joined by Lisa Shepherd, Co-Founder and Director of The Biskery, a values-driven business that has grown from a kitchen table idea into a brand recognised for its heart, purpose, and community focus. Lisa shares her journey of building a brand that goes beyond biscuits, one rooted in connection, community, and a mission to make business more human.

From navigating challenges in scaling a values-driven company, to the role of storytelling and genuine care in building customer loyalty, Lisa shows that kindness is not a weakness in business, it’s a superpower. What we cover in this conversation:

• How The Biskery started and the story behind its growth
• Real lessons from The Biskery’s evolution, from local bakery to purpose-led brand.
• Why kindness and empathy became core business strategies
• Balancing profit with purpose and staying true to values
• Building community and meaningful connections through business
• Lessons in leadership and redefining what success means

Lisa’s perspective is a refreshing reminder that business doesn’t have to be all about hustle, it can be built on kindness, purpose, and people. 👉 Watch the full episode to hear Lisa’s story in depth.

✨ Sweet treat for our listeners!

✨ Enjoy 15% OFF all the delicious biscuits at The Biskery

🍪 Just use code SPHERE15 at checkout.

📌 Connect with Lisa Shepherd (The Biskery):

Website: https://www.thebiskery.com/

LinkedIn: / lisa-shepherd-leeds

Email: [email protected]