We dive deep into the transforming landscape of the roofing industry with Vince from Benson's Wholesale, a 105-year-old distribution company serving Michigan contractors and homeowners.
• Corporate takeovers and franchising are drastically changing how roofing companies operate and interact with customers
• The personal touch of small businesses is being replaced with standardized sales processes and iPad presentations
• Modern asphalt shingles now incorporate SBS technology with butyl rubber for better freeze-thaw cycle performance
• Owens Corning's SureNail technology creates a clear nail zone and prevents pull-through with a polyester strip
• Insurance claims now make up about 40% of roofing work, up from just 10% a decade ago
• "Storm chasers" deploy teams within hours of hail storms to secure insurance work in affected areas
• Beyond asphalt, the market is seeing growth in stone-coated steel roofing and composite shake products
• Velux skylights will soon include solar blinds as standard with remote control functionality
• For homeowners, working with established local companies provides significant advantages over national chains
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