What if the key to landing more paid talks isn’t pitching harder—but giving more?

In this insightful SPEAKPact episode, learn why building authentic relationships is essential—most speaking referrals come from people who know, like, and trust you.

Discover how to ask for referrals using a bridge phrase that creates buy-in and makes the request feel natural and collaborative.

Master the art of delivering free talks as a valuable way to refine your skills, expand your network, and demonstrate your expertise—just ensure they align with your goals. Gain the insight that even when speaking for free, you should always place value on your services and approach it from a position of strength.

Uncover the importance of avoiding too many "exposure" gigs that don’t serve your mission; focus instead on legitimate opportunities that create real impact.

Understand that prosperous and global speaking careers require tenacity—expect to hear many "no's" before landing a "yes." Explore why, at the heart of a successful speaking career, is the Go-Giver mindset—prioritize giving value, and the results will follow.

Uncover why:

Relationships Drive Referrals: Most speaking opportunities come from people who know, like, and trust you—prioritize building genuine connections.

Ask with Intention: Use a bridge phrase when requesting referrals to make the ask feel natural, respectful, and collaborative.

Give Free Talks with Purpose: Delivering talks for free can help you sharpen your skills and grow your visibility—but only if the opportunity aligns with your strategic goals. They also often lead to paid opportunities when delivered with the intention of attracting decision makers.

Value Yourself, Always: Even when you speak for free, your services carry value. Show up with confidence and clarity about your worth. Leverage the opportunity to its fullest. Never leave empty handed.

Avoid the 'Exposure Trap’: Not all visibility is valuable. Be discerning and say yes only to engagements that serve your mission and have the potential to generate future high-value opportunities.

Sales & Speaking Require Grit: Success in speaking doesn’t happen overnight. Tenacity is key—expect many "no's" before getting a meaningful "yes." Celebrate the “no’s” knowing you are one step closer to a “yes” that can change - everything - for your career!

Lead with the Go-Giver Mindset: By focusing on giving value first—through service, insight, and authenticity—you build trust, loyalty, and long-term success.

Celebrated Speaker, Agent Antoniette Roze, and Co-Founder of The Go-Giver® Success Vault, Bob Burg shares his journey from broadcasting to becoming a Hall of Fame keynote speaker and co-author of the Go-Giver. He emphasizes the importance of tenacity in the speaking business, the value of building relationships and asking for referrals, and the philosophy of giving to create lasting connections. Bob also discusses the significance of providing value and reciprocity in business, and how these principles can lead to greater success and fulfillment.

If you’ve ever wondered why you're not getting booked—even when you're confident in your message—this is your sign to stop pitching harder and start giving smarter. Whether you're just starting out or scaling up, these insights will shift the way you approach your speaking career forever.

🎤 Ready to Land More Speaking Gigs Without Chasing Every Lead? Watch now and discover how becoming a Go-Giver speaker could be the most powerful move you make this year!

LEARN MORE at https://taplink.cc/1antoniette

Connect with our guest, Bob Burg at:

https://www.linkedin.com/in/bobburg/

https://burg.com/