Do you want to establish a strong bond with your audiences and stand out in the speaking industry? Discover the solution to safeguarding your intellectual property, allowing you to achieve a unique connection with your audience. Learn how to protect your innovative ideas and content to ensure a lasting impact on your audience and differentiate yourself in the industry.

In this episode, Cheryl Knowlton and Lois Creamer discuss how to:

• Safeguard your expertise and ideas by learning how to protect your intellectual property in the speaking industry.

• Craft a clear positioning statement to stand out and attract your ideal audience as a professional speaker.

• Unleash the power of authenticity and uniqueness to captivate and connect with your audience in the speaking industry.

• Harness the impact of personal stories to create a lasting impression and resonate with your listeners.

• Cultivate strong relationships and responsiveness to elevate your speaking career and leave a lasting impact on your audience.

Key Takeaways:

• Intellectual Property Protection

In the speaking industry, protecting intellectual property is not only vital, it's a means of survival.

• Clear Positioning Statement

Proper positioning results in resonance with targeted audiences, leading to more impactful and meaningful conversations and potentially greater opportunities for engagement.

• Authenticity and Uniqueness

In the speaking industry, authenticity and uniqueness are invaluable assets. Speakers infuse their presentations with personal narratives and experiences, thereby creating a bond with their audiences.

“We (Lois and Cheryl) started our businesses to see some success, to make some money, to make a difference, but also - a big part of mine was - to find joy.”

- Lois Creamer

About the guest, Lois Creamer:

Lois Creamer is a well-established authority in the speaking industry, extensively acknowledged for her expertise in assisting professional speakers, consultants, and experts in optimizing their bookings, revenue, and intellectual property monetization. With a prominent presence in the National Speakers Association (NSA), Lois has garnered widespread respect for her strategic insights, particularly in positioning individuals for success and delivering substantial client outcomes. Her book "Book More Business, Make Money Speaking" stands as a comprehensive resource, reflecting her deep understanding of the intricacies of the professional speaking arena. Through her practical guidance and industry acumen, Lois has become a go-to figure for those navigating the complexities of safeguarding and leveraging their intellectual property within the competitive landscape of professional speaking.

CONNECT WITH LOIS:

Website: https://www.bookmorebusiness.com/

Instagram: https://www.instagram.com/loisbmb/

Facebook: https://www.facebook.com/loiscreamer/

LinkedIn: https://www.linkedin.com/in/loiscreamer/

X (Twitter): https://twitter.com/loiscreamer

CONNECT WITH CHERYL:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/theknowltonteam/

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.