Things My Grandpa Said: "Some Joe Paluka." [E068]
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Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express
In Our Episode Today:
It was a hot day in Phoenix—August 9, 2022.
I was in a boardroom delivering a demonstration on digital workflow to stakeholders in a large national organization. I began the demo portion of the presentation by adding a fictional customer to the dashboard.
The name: Joe Paluka.
I paused and told the audience that today—although I use this name in every demo and have hundreds of times—this hits a little different.
The name comes from a phrase my grandfather used all the time. And just hours before the demonstration, I had a phone call from my father letting me know my grandfather passed away that morning.
This episode isn't too personal, really... but it does highlight this particular phrase.
My grandpa would often say: "They treated me like some Joe Paluka from the two-bay Sunooka" (slant rhymed to match "Paluka").
It meant: "They treated me like a blue-collar tradesman, not the professional I am."
I hope you'll hear this story and emerge aware of this phrase. It would make my day to hear the phrase used in my grandfather's other favorite way of uttering it: "This Joe Paluka was invited to speak at _______"—or some other achievement we of humble origins might have opportunity yet to accomplish!
Sincerely,
Craig O'Neill
The Word of the Day: Dapper
Neat and trim in dress and appearance; marked by up-to-date elegance and stylish presentation.
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better.
Contact Information
- Email Craig O'Neill: [email protected]
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