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Building London's Fastest-Growing Design Studio: The Whitepaper Story with Victoria Dixon
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History teaches us that it’s the people who embrace discomfort, follow their instincts and create their own blueprint that does something worth talking about. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Victoria Dixon, Head of Creative at Whitepaper, for a riveting chat on all things passion-fuelled and design-forward.
What You’ll Learn
- How to succeed by trusting your instincts and embracing calculated risks
- Why workplace design must prioritize psychological impact and employee experience
- The "White Paper Magic" principle of balancing a consistent brand aesthetic with project uniqueness
- How to maintain company culture during rapid growth while preserving creative excellence
- Why hospitality-inspired workplace design is driving the post-pandemic office evolution
- Why implementing design psychology is a must-have in today’s work landscape
Tune in for a timely reminder that passion and authenticity can bring your design dreams to reality a lot sooner than a fancy degree can!
Victoria Dixon is the Head of Creative at Whitepaper, a leading design and build firm recognized as one of the Sunday Times' fastest-growing businesses. With a background in architecture and interior design, she has helped shape Whitepaper's distinctive aesthetic and creative vision over the past six years, growing the design team from two to seventeen professionals. Her expertise in crafting spaces that prioritize user experience and emotional well-being has contributed to Whitepaper's reputation for creating calming, sophisticated commercial environments. Under her creative direction, the company has become known for its boutique approach to workplace design, seamlessly blending hospitality-inspired elements with functional commercial spaces.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts and Spotify. Instructions on how to do this are here: https://www.fame.so/follow-rate-review
Episode Highlights
- 00:00 Introduction & Meeting Victoria Dixon of Whitepaper
- 02:11 Being Sunday Times’ Fastest-Growing Design Studio
- 03:50 Trust Your Instinct: Victoria’s Journey to Success
- 07:48 Knowing When the Time is Right: Taking the Career-Leap
- 12:16 Reflecting on Whitepaper’s Start-Up Days
- 15:57 Why Leaders Have to Define and Carry Forward Culture
- 16:45 Whitepaper Magic, Hands-On Creativity & Attention to Detail
- 20:53 What Sets Whitepaper Apart: Focus on the Feeling
- 23:17 Why You Can’t Ignore Design Psychology Anymore
- 25:51 Trend-Based Design vs. Timeless Design
- 28:52 What Does Whitepaper Look For in New Hires
- 36:30 Big Things Are Coming: Victoria and Whitepaper’s Goals
- 38:23 Victoria’s Recommendations & Closing Thoughts
Episode Resources:
Victoria Dixon on LinkedIn: https://www.linkedin.com/in/victoria-dixon-b07b0187/
Whitepaper Website: https://www.whitepaperco.com/
Guy Stanley on LinkedIn: https://www.linkedin.com/in/guystanley
Learn more about Stansons Group Ltd. here: https://stansons.co.uk
💬 Comment below your favourite part!
Whitepaper Website: https://www.whitepaperco.com/
Guy Stanley on LinkedIn: https://www.linkedin.com/in/guystanley
Learn more about Stansons Group Ltd. here: https://stansons.co.uk
💬 Comment below your favourite part!
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