Is Rad Power Bikes powering down?

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2d ago 16:20

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If you purchasd or rode an e-bike in the last 10 years, there’s a good chance it was a Rad Power Bike.

The company, based in Seattle, was one of the first to popularize e-bikes with the general public, and grew to be the largest electric bike company in North America.

But now, the company is on the brink of collapse. A spokesperson told Geekwire last week that Rad faces potential closure as early as January due to “significant financial challenges.”

After virtually building the e-bike industry, and seeing demand quadruple during the pandemic, what went wrong for Rad Power Bikes?

And can they recover?

GUEST:

Geekwire editor Taylor Soper

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