Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Sage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Melanie Blane: What to do when you hit breaking point

39:06
 
Share
 

Manage episode 373458077 series 2851802
Content provided by Sage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Melanie Blane is the founder of White Rabbit Skincare, a natural, sustainable, vegan skincare brand built out of the kitchen in her one-bedroom flat.
When researching the steroid creams used to treat her psoriasis, Melanie was horrified to learn about the irritants and synthetic ingredients most brands used, which might soothe symptoms temporarily, but could have long term effects.
Despite enjoying 9 successful years building her brand and surviving a global pandemic, Melanie found herself muscled out of the market by huge corporations with millions more to spend on marketing.
The breaking point came one day as Melanie left the gym and realised she had run out of money. A tearful plea for help on social media saw a surge in support, with more orders and website traffic in one night than White Rabbit Skincare had had in the past 6 months.
On this episode of Sound Advice: Entrepreneurs Unfiltered, Melanie shares her raw story of resilience, asking for help, and her advice on building a challenger brand to take on industry Goliaths.

  continue reading

145 episodes

Artwork
iconShare
 
Manage episode 373458077 series 2851802
Content provided by Sage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Melanie Blane is the founder of White Rabbit Skincare, a natural, sustainable, vegan skincare brand built out of the kitchen in her one-bedroom flat.
When researching the steroid creams used to treat her psoriasis, Melanie was horrified to learn about the irritants and synthetic ingredients most brands used, which might soothe symptoms temporarily, but could have long term effects.
Despite enjoying 9 successful years building her brand and surviving a global pandemic, Melanie found herself muscled out of the market by huge corporations with millions more to spend on marketing.
The breaking point came one day as Melanie left the gym and realised she had run out of money. A tearful plea for help on social media saw a surge in support, with more orders and website traffic in one night than White Rabbit Skincare had had in the past 6 months.
On this episode of Sound Advice: Entrepreneurs Unfiltered, Melanie shares her raw story of resilience, asking for help, and her advice on building a challenger brand to take on industry Goliaths.

  continue reading

145 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play