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Jesse Griffiths, renowned chef and author, recently launched The Pedernal Project—an innovative subscription-based platform dedicated to the complete journey of wild game and fish, from field to plate and breaking free from the constraints of traditional media while offering unparalleled educational content.
The genesis of The Pedernal Project stems from Jesse's desire to create a format where he could present his educational content without censorship or algorithmic interruptions. As Jesse explains, the current digital landscape has created challenges for content creators, particularly those who deal with hunting, processing, and cooking wild game.
The Pedernal Project currently features four main topics: dove, blue crabs, turkey, and the first chapter of a four-part feral hog series. Each topic is explored thoroughly, with detailed videos covering every aspect of the process. For instance, the hog processing video shows everything from the kill to field dressing to comprehensive butchery. This level of detail simply wouldn't be possible on many platforms.
What makes The Pedernal Project unique is its commitment to showing the complete picture. Jesse emphasizes the importance of not skipping steps in the process. From analyzing dove flight patterns to properly plucking birds, the content aims to maximize both respect for the animal and enjoyment for the hunter. As Jesse states, "If you can convince yourself to enjoy every step of the way... you're creating a more enjoyable life for yourself."
The platform continues to grow organically, with new recipes being added regularly. During dove season, Jesse documents new recipes as he cooks at home, photographing successful dishes and adding them to the site. This creates an ever-evolving resource that follows the natural hunting seasons. The subscription model ensures that this high-quality content can continue without the pressure to produce algorithm-friendly "fluff content" that many creators face on free platforms.
Beyond just techniques, Jesse incorporates traditions and personal touches that enhance the hunting experience. One fascinating example is his practice of collecting gizzard stones from turkeys in antique medicine jars purchased near his hunting locations. These small rituals create lasting connections to memorable hunts and add another dimension to the hunting experience.
By prioritizing quality over quantity and authenticity over algorithm-friendly formatting, Jesse has created a valuable resource for both novice and experienced hunters and cooks. The project's name itself—derived from "Pedernal," the Spanish word for flint—speaks to its foundational nature, providing the essential tools needed to fully appreciate and utilize wild game.
For those interested in exploring beyond The Pedernal Project, Jesse continues his work with The Wild Books, self-publishing ventures that include the acclaimed The Hog Book and The Turkey Book, both of which have received James Beard Award nominations. His partnership with photographer Jody Horton has allowed for complete creative control, producing books that present hunting and cooking with honesty and beauty.
As we enter a new era of digital content, The Pedernal Project stands as a testament to the value of expertise, authenticity, and independence. By creating a space free from the constraints of traditional publishing and social media platforms, Jesse Griffiths has developed a resource that honors the complete journey of wild food while building a community of like-minded enthusiasts committed to making the most of every aspect of hunting and cooking.

PedernalProject.com
TheWildBooks.com