Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Mike Carruthers | OmniCastMedia and Mike Carruthers | OmniCast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Carruthers | OmniCastMedia and Mike Carruthers | OmniCast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Psychology of Brand Loyalty & The Strange History of Everyday Words

49:29
 
Share
 

Manage episode 519857173 series 2777176
Content provided by Mike Carruthers | OmniCastMedia and Mike Carruthers | OmniCast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Carruthers | OmniCastMedia and Mike Carruthers | OmniCast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever stepped into an elevator and wondered, what if the cable snapped? It’s a surprisingly common fear — but is it justified? I’ll reveal the truth about elevator safety, how often accidents really happen, and exactly what to do if the unthinkable occurred. https://www.businessinsider.com/survive-elevator-crash-fall-2015-9

Why do so many people swear by Apple, Starbucks, or Amazon? What makes certain brands almost irresistible? Behavioral science has the answer. My guest Michael Aaron Flicker — entrepreneur, founder of the Consumer Behavior Lab, and author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands (https://amzn.to/4oepxEB) and he explains how brilliant companies use psychology and design to tap into your subconscious desires and shape your buying habits.

The English language is full of stories hiding in plain sight. Did you know there are about 20 ways to pronounce the word water? Or that the word silhouette comes from the name of a despised French bureaucrat? Journalist Martha Barnette, co-host of the popular radio show A Way with Words (https://waywordradio.org/) and author of Friends with Words: Adventures in Languageland (https://amzn.to/3WBqeM5), joins me to uncover the delightful, bizarre, and surprising history behind the words we use every day.

Next time you notice your grocery store has rearranged everything, that’s no accident. Supermarkets often shift products on purpose to keep you wandering longer — and spending more. I’ll explain the subtle psychological tricks retailers use and how you can outsmart them. https://www.businessthink.unsw.edu.au/articles/supermarket-tricks-cost-of-living

PLEASE SUPPORT OUR SPONSORS!

INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now!

QUINCE: Give and get timeless holiday staples that last this season with Quince. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns!

DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at:

⁠⁠ https://Dell.com/deals ⁠⁠

NOTION: ⁠⁠⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠⁠https://notion.com/something⁠⁠

PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries.

Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1165 episodes

Artwork
iconShare
 
Manage episode 519857173 series 2777176
Content provided by Mike Carruthers | OmniCastMedia and Mike Carruthers | OmniCast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Carruthers | OmniCastMedia and Mike Carruthers | OmniCast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever stepped into an elevator and wondered, what if the cable snapped? It’s a surprisingly common fear — but is it justified? I’ll reveal the truth about elevator safety, how often accidents really happen, and exactly what to do if the unthinkable occurred. https://www.businessinsider.com/survive-elevator-crash-fall-2015-9

Why do so many people swear by Apple, Starbucks, or Amazon? What makes certain brands almost irresistible? Behavioral science has the answer. My guest Michael Aaron Flicker — entrepreneur, founder of the Consumer Behavior Lab, and author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands (https://amzn.to/4oepxEB) and he explains how brilliant companies use psychology and design to tap into your subconscious desires and shape your buying habits.

The English language is full of stories hiding in plain sight. Did you know there are about 20 ways to pronounce the word water? Or that the word silhouette comes from the name of a despised French bureaucrat? Journalist Martha Barnette, co-host of the popular radio show A Way with Words (https://waywordradio.org/) and author of Friends with Words: Adventures in Languageland (https://amzn.to/3WBqeM5), joins me to uncover the delightful, bizarre, and surprising history behind the words we use every day.

Next time you notice your grocery store has rearranged everything, that’s no accident. Supermarkets often shift products on purpose to keep you wandering longer — and spending more. I’ll explain the subtle psychological tricks retailers use and how you can outsmart them. https://www.businessthink.unsw.edu.au/articles/supermarket-tricks-cost-of-living

PLEASE SUPPORT OUR SPONSORS!

INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now!

QUINCE: Give and get timeless holiday staples that last this season with Quince. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns!

DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at:

⁠⁠ https://Dell.com/deals ⁠⁠

NOTION: ⁠⁠⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠⁠https://notion.com/something⁠⁠

PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries.

Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1165 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play