Paul Davies is Consumer Marketing Director at tech giants Microsoft. A company he has been at for 13 years and counting.

He is also a fellow podcaster with his Makers of the Universe show - a look at creativity and celebrating all of its forms. Guests so far have included CEO of The Dots, Pip Jamieson, Suede frontman Brett Anderson and the legendary advertising executive Sir John Hegarty.

He’s an award winning and highly respected marketer and was included in Campaign Magazine’s Power 100 in both 2017 and 2018, and last year was named in Marketing Week's Top 100 Marketers.

He also holds a number of non-executive board roles in the arts and culture sector including as board trustee at Punchdrunk and the BookTrust.

In this chat you will find some great insights on the role of well… insights, another topic Paul is passionate about Storytelling and the strengths and weaknesses of sports sponsorship from an outsiders point of view.

During our conversation Paul talks about the 'will a robot take your job?' test, you can find that here https://www.bbc.co.uk/news/technology-34066941

We also talk about the Surface 3 campaign called 'Shadow Posters' which was developed by our mutual friend, Steven Woodgate https://www.campaignlive.co.uk/article/microsoft-shadow-posters-mccann-london/1496928

Produced by SQN, find out more about what we do at www.sqn.agency