In December we held our first ever agency event to coincide with our 18th birthday. As part of that we invited some of the best in the industry to provide their insights across areas such as digital transformation, esports and this.... sponsorship.

European Sponsorship Association chairman Andy Westlake is also a non-executive director at SQN and is one of the most influential voices on sponsorship in the industry. During his talk he went through some of the trends that have been picked out by ESA members to watch out for in 2020 including;

• The power of community & grassroots
• Data and the ability to transform it into actionable insights
• Measurement
• Rights holders as media entities
• Integration within organisations
• The power of experiences
• Purpose
• Esports - one we'll be digging deeper through the panel we hosted at the same event
• And new sports and formats

To begin with though our Head of Digital, Dan McLaren, and Client Services Director, Chris Hughes, took a look back to what stood out for them during 2019 and what areas they are interested in for the year ahead.

Visit us at www.sqn.agency to find out more about what we do or if you'd like to talk to us about a project.