Fighting greenwashing: A conversation with Catherine McKenna

Solve for X: Innovations to Change the World

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3y ago 24:47

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Net-zero commitments are a critical first step in the fight against climate change. But to stave off the worst effects of a warming planet, we actually have to ensure countries and corporations live up to those promises. In this episode, we chat with Catherine McKenna, head of the UN Task Force against greenwashing, about regulations and accountability when it comes to net-zero targets, as well as how incentives might help. We need to quickly scale climate solutions; which means tackling bureaucratic hurdles. Nothing is off limits.

Featured in this episode:

Catherine McKenna, Canada’s former Minister of the Environment and Climate Change. Catherine’s current role (as founder and principal) focuses on scaling Climate and Nature Solutions. She’s also the Chair of the UN Secretary General’s new High-Level Expert Group on Net-Zero Commitments of Non-State Entities, and if that wasn’t enough — Catherine is an avid open water swimmer and mother of three. She shares her perspective on what it takes to make progress on the climate file.

Further Reading:

The Mission from MaRS initiative was created to help scale carbon reducing innovations by working to remove the barriers to adopting new technology. Mission from MaRS thanks its founding partners, HSBC, Trottier Family Foundation, RBC Tech for Nature and Thistledown Foundation. It has also received generous support from Peter Gilgan Foundation, BDC, EDC and Mitsubishi Corporation Americas. Learn more about the program at missionfrommars.ca.

Solve for X is brought to you by MaRS, North America’s largest urban innovation hub and a registered charity. MaRS supports startups and accelerates the adoption of high-impact solutions to some of the world’s biggest challenges. For more information, visit marsdd.com.

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