I’ve arrived in New York, it’s my favourite city and the ideal place to get a new perspective on the Togo. Just like in Los Angeles, the Americans here are French design and yéyé music lovers, in other words : the French touch! The Pratt Institute, one of the best design schools in the world, is located in Brooklyn. Is the Togo an object of study for future designers? An inspiration?

In this episode, we’re wandering around the campus with Anita Cooney, the Dean of the Pratt Institute’s School of Design, SherylKazak, design teacher, and Chen Chen, a former Pratt student who’s now a designer. In Paris, we’re meeting with renowned historian Michel Pastoureau who analyses the colour trends from the 1970s up until today.

Lost for words? Follow my journey and find all these personalities on my own map of Togo!

‘Sofa, Looking for Togo’ is an adventure and an investigation to try to understand this worldwide success a little better. How did this sofa become such an iconic, inescapable piece of design? Why does everyone want it? What’s its secret? My name is Aurélie Sfez, I’m a journalist and I make documentaries. Come with me on a journey to look for Togo and we’ll see where it leads…

This series was awarded the prize for Best Branded Podcast at the Paris Podcast Festival 2023.

Credits :

Written and hosted by Aurélie Sfez. Edition : Charles de Cillia, assisted by Paul Lambert de Cursay. Creative Director : Emmanuel Minelle. Coordination, Copy Editing : Fanny Giniès. Translation : Elsa Najar & Dawn Cornelio. Adaptation : Marc Valenduc, Romain Lefebvre & Julien Sabourin. Voice-over : Kathryn Atkins, Ella Perrin, Richard Doust, Roman Facerias-Lacoste & Eli Finberg. Original music : Aurélie Sfez & Charles de Cillia, mixed by Stéphane “Alf” Briat. Graphic identity : Pierre Manas. Illustrations : Béatrice Bloomfield, Floating Studio. Production : Radio K7 Creative.

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