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If you’ve ever heard the advice “You are the niche,” this episode is for you—because honestly? That mindset might be hurting your business more than it’s helping.

In this episode of Social, we’re breaking down why trying to be the niche is a fast track to burnout and not the fastest way to grow your business. Instead, you’ll learn how to create content that actually connects with your ideal customer—by focusing on their problems, their pain points, and how you can help solve them.

We’ll also talk about:

• Why “broad content” won’t build your business

• How to create social media content that converts

• The real reason specificity grows trust (and sales) faster

• How successful entrepreneurs like Gary Vee and Alex Hormozi actually started—and why that matters

If you’re a business owner or entrepreneur trying to crack the code on social media content, this is the episode you’ll want to save, share, and come back to.

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