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Episode Summary:

Paola is a tattoo artist in London. Her Instagram was blowing up - 300K to 1M+ views on her Reels. But there was one problem: not enough of that attention was turning into paying clients.

In this 1:1 hot seat coaching call inside One Video Away, I walk her through the exact strategy to close that gap.

We didn’t just talk about content.

We fixed how she was using Instagram to actually grow her business.

You’ll Learn:

• The simple bio change that leads to more bookings

• How to speak to local clients — not just followers

• What most creators miss when trying to sell services

• How to use stories, content, and call-to-actions to drive real revenue

• Why viral content alone won’t grow your brick & mortar (and what will)

If you run a local business and you’re stuck in the “lots of views, little/no clients” trap - this episode will help you.

BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
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