Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is.

Imagine wasting countless hours creating content that never reaches or resonates with your target audience. Think about the potential clients you're missing out on because your social media strategy lacks direction. The frustration of low engagement and aimless content can leave you questioning the very purpose of your efforts. Are you looking for a model that integrates planning, consistency, and purpose, much like a successful TV network?

Today's guest has the solution. Jay Baer, a renowned business growth and customer experience strategist, is here to discuss his groundbreaking "think like a TV network" approach. This methodology has transformed B2B social media strategies for numerous leading organizations by providing them with a structured and impactful way to manage their online presence.

Jay is a dynamic keynote speaker, best-selling author, and an expert in customer experience and business growth strategies. With a rich background that includes the innovative "think like a TV network" approach pioneered at Convince & Convert, Jay has helped many B2B companies elevate their social media strategies. He is also the author of several critically acclaimed books, such as "Talk Triggers" and "Hug Your Haters," which provide insightful strategies for creating compelling customer experiences.

Social Pulse Podcast host Mike Allton asked Jay Baer about:

🧡 TV Network Strategy: Understand the fundamentals of applying TV network principles to B2B social media.

🧡 Strategic Content Planning: Learn how to avoid random acts of content by developing a structured and purposeful content strategy.

🧡 Audience Engagement: Discover effective ways to engage your target audience through consistent and strategic social media efforts.

Learn more about Jay Baer

• Connect with Jay Baer on LinkedIn

Resources & Brands mentioned in this episode

• Jay Baer
• Learn more about Agorapulse with a free demo
• Convince and Convert
• Jay Baer Book: Talk Triggers
• Jay Baer Book: Hug Your Haters
• Discovery Channel
• ABC
• NBC
• Social Pros Podcast
• Netflix
• Tequila Jay Baer
• Corteva

Show Notes & Transcript: https://www.agorapulse.com/blog/think-like-a-tv-network-elevating-b2b-social-media

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.