Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility.

That's exactly what we're diving into today with our expert guest, Kristina Keene. As the Director of Brand & Content at Flip, Kristina has mastered the art of making AI approachable and engaging through social media. At Flip, a company backed by industry giants like Amazon Alexa, she's been instrumental in crafting narratives that transform complex voice AI technology into compelling stories that resonate with B2B audiences. Her experience in brand development and creative direction, combined with her current role leading content strategy for an AI-powered customer service platform, makes her the perfect guide for this journey into humanizing AI through social media.

Social Pulse Podcast host Mike Allton asked Kristina Keene about:

🧡 Strategic Simplification - Learn how to break down complex AI concepts into digestible, engaging social media content without losing technical accuracy.

🧡 Authentic Storytelling - Discover techniques for creating human-centered narratives that make AI solutions relatable and trustworthy to B2B audiences.

🧡 Content Framework - Master a practical framework for developing AI-focused content that educates, engages, and converts on social media.

Learn more about Kristina Keene

• Connect with Kristina Keene on LinkedIn

Resources & Brands mentioned in this episode

• Flip
• Learn more about Agorapulse with a free demo
• Amazon
• Alexa
• The AI Hat Podcast
• Brian Schiff
• Brian SchiffPeople Who Inspire Us: Meet Ingrid Ulrich, Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire
• Annie-Mae Hodge
• LinkedIn analytics
• Google Analytics
• The Artificial Intelligence Show
• Google Gemini
• Open AI

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/making-ai-human-a-social-media-storytellers-playbook

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.