When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility?

Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results.

Social Pulse Podcast host Mike Allton asked Marie Skachko about:

🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories

🧡 Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy

🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms

Learn more about Marie Skachko

• Connect with Marie Skachko on LinkedIn

Resources & Brands mentioned in this episode

• Growth Moves
• Learn more about Agorapulse with a free demo
• The Growth Moves podcast
• Marc Thomas
• Gong
• Marc Thomas' RINse and Repeat Marketing Framework
• Cognism
• TL;DV
• Eva Tranova
• Agorapulse on TikTok
• Agorapulse on Instagram
• Dave Gerhardt
• Drift
• Founder Brand: Turn Your Story Into Your Competitive Advantage
• David Cancel
• Todd Clouser
• Chris Walker
• Refine labs
• Mina Mesbahi | Content that attracts your ideal customers - Growth Moves Podcast
• EOS System
• Photoshop
• Canva
• ChatGPT
• Plannable
• Gemini
• Gemini's Deep Research
• Exit Five
• Travis Tyler
• Motion
• Pandadoc
• Podia
• Positive Human
• Mina Mesbahi

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.