Ever gone live and wondered if anyone was actually watching? Or maybe you’ve been showing up week after week and thinking, “Okay… but how do I turn this into real leads and clients?”

This week, I’m joined by my friend Tanya Smith, video strategist, business coach, and creator of the Stream Like a Boss framework. Tanya knows exactly how to turn your live streams into steady, sustainable revenue, and she does it without losing the fun or authenticity that makes live video so powerful.

If you’ve ever found yourself staring at an empty chat window or wondering what to say next, you’re going to love this conversation. Tanya shares practical systems for building connection, creating offers that feel natural, and using live video as a lead-generating engine for your business.

Key Takeaways

• Your audience comes first: The more you focus on serving, the easier it becomes to show up consistently.
• Consistency creates credibility: Regular live streams build the trust that turns casual viewers into clients.
• Reverse-engineer your content: Start with your offers, then plan live topics that naturally lead to them.
• Engage beyond the broadcast: Reply to comments, follow up on DMs, and treat replay viewers like they’re live.
• Likes don’t pay the light bill: Focus on meaningful engagement and conversions, not vanity metrics.
• AI should support, not replace: Use it to save time, but your real advantage is your voice and experience.

Resources

Tanya Smith: streamlikeaboss.tv

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.