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Why Founder-Led Brands Fail at Thought Leadership
Manage episode 483894382 series 3559826
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.
Key moments in this episode -
00:00 Guest - Ashley Faus
00:55 Defining Thought Leadership
01:51 Challenges with Founder-Led Brands
02:46 Misconceptions in B2B Thought Leadership
04:28 The Role of Executives in Thought Leadership
12:00 Identifying New Thought Leaders Within the Company
21:01 Practical Tips for Supporting Thought Leaders
25:16 Ashley's Book Promotion
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
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