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The Creator-First Future: Monetization, Messaging & Modern Marketing with Clair Sidman of Collective Voice

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Manage episode 503213864 series 3003205
Content provided by Michelle Thames. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Thames or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership.

Whether you’re a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space.

What You’ll Learn in This Episode:

  • Why creators should stop chasing algorithms and start building authority
  • How Collective Voice is helping creators monetize authentically and inclusively
  • What “creator-first” actually means from a platform perspective
  • How AI and automation can support creator workflows (without killing the vibe)
  • Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message
  • Why Gen Z is redefining influence—and what your brand can learn from them

Clair also shares:

  • Her journey into the creator economy
  • The one action every creator should take this week to clarify their story
  • The biggest red flag when evaluating creator partnerships
  • Her go-to KPI and favorite resource for staying ahead in marketing

Resources & Links:

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

565 episodes

Artwork
iconShare
 
Manage episode 503213864 series 3003205
Content provided by Michelle Thames. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Thames or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership.

Whether you’re a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space.

What You’ll Learn in This Episode:

  • Why creators should stop chasing algorithms and start building authority
  • How Collective Voice is helping creators monetize authentically and inclusively
  • What “creator-first” actually means from a platform perspective
  • How AI and automation can support creator workflows (without killing the vibe)
  • Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message
  • Why Gen Z is redefining influence—and what your brand can learn from them

Clair also shares:

  • Her journey into the creator economy
  • The one action every creator should take this week to clarify their story
  • The biggest red flag when evaluating creator partnerships
  • Her go-to KPI and favorite resource for staying ahead in marketing

Resources & Links:

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

565 episodes

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