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How to Turn Your Podcast Into a Client Magnet (Build Authority & Sell With Your Show)
Manage episode 495655534 series 3003205
In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.
What You’ll Learn in This Episode
- The #1 mindset shift you need if you want your podcast to drive sales
- How Michelle uses her podcast as the foundation of her digital marketing ecosystem
- The 3 key content types your podcast needs to attract high-ticket and community clients
- How to repurpose each episode across platforms like Instagram, LinkedIn, and email
- What most entrepreneurs miss when it comes to using their podcast for visibility
- A weekly workflow that saves time and maximizes client conversion
How to promote your services without sounding salesy or pushy
- Coaches, consultants, and service providers with (or starting) a podcast
- Entrepreneurs ready to turn their voice into their most valuable marketing asset
- Podcasters who want to use their show to build trust and drive traffic to offers
- Anyone who wants to convert listeners into clients consistently
Key Takeaways
- Your podcast doesn’t need to be huge. It needs to be strategic.
- Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call
- Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel
- Repurposing is essential: one episode can become 10+ pieces of content
- You can use storytelling, client case studies, and solo teaching to position yourself as an expert
Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer
Resources Mentioned in This Episode
- Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)
- Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support
Stay inspired and get daily visibility tips—follow Michelle everywhere:
- Instagram: @michellelthames
- Threads: @michellelthames
- LinkedIn: Michelle L Thames
- YouTube: Michelle L Thames
- Podcast: Social Media Decoded
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
515 episodes
Manage episode 495655534 series 3003205
In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.
What You’ll Learn in This Episode
- The #1 mindset shift you need if you want your podcast to drive sales
- How Michelle uses her podcast as the foundation of her digital marketing ecosystem
- The 3 key content types your podcast needs to attract high-ticket and community clients
- How to repurpose each episode across platforms like Instagram, LinkedIn, and email
- What most entrepreneurs miss when it comes to using their podcast for visibility
- A weekly workflow that saves time and maximizes client conversion
How to promote your services without sounding salesy or pushy
- Coaches, consultants, and service providers with (or starting) a podcast
- Entrepreneurs ready to turn their voice into their most valuable marketing asset
- Podcasters who want to use their show to build trust and drive traffic to offers
- Anyone who wants to convert listeners into clients consistently
Key Takeaways
- Your podcast doesn’t need to be huge. It needs to be strategic.
- Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call
- Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel
- Repurposing is essential: one episode can become 10+ pieces of content
- You can use storytelling, client case studies, and solo teaching to position yourself as an expert
Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer
Resources Mentioned in This Episode
- Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)
- Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support
Stay inspired and get daily visibility tips—follow Michelle everywhere:
- Instagram: @michellelthames
- Threads: @michellelthames
- LinkedIn: Michelle L Thames
- YouTube: Michelle L Thames
- Podcast: Social Media Decoded
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
515 episodes
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