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The 90s Microdrama Revolution and Ghost of Quibi
Manage episode 518117632 series 3673367
Hollywood is changing—and its future might be vertical. Today, Sammi dives into the explosive rise of “microdramas,” the ultra-short, ultra-addictive scripted shows that are pulling in billions and leaving traditional studios scrambling to survive. From Chinese-backed apps like ReelShort to Hollywood execs betting on AI-powered storytelling, this is the story of how 90-second episodes are out-earning blockbuster films and redefining what it means to be a creator. Sammi breaks down the psychology, the business model, and what this all says about our shrinking attention spans and the algorithmic future of storytelling.
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00:00 Microdramas, Big Plots
01:37 Microdramas vs. Traditional Hollywood
02:09 The Data Behind the Craze
05:14 YouTube vs. TikTok
07:22 The Business Model of Microdramas
10:30 Hollywood's Response
12:49 The Role of AI
17:07 Predictions on the Future of Entertainment
19:43 How to Show Social Currency Some Love
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