On this episode of So Much More, host Jill Renslow is joined by first-time cohost Brinley Zoller from the Mall of America social team and influencer program. Together, they sit down with two powerhouse content creators—Hannah Swenson and Gwen Dinh—to talk all things influencing. From how they got started to their favorite brand moments and the content that means the most, this episode gives an inside look at the real life of social media influencers. Whether you're a content creator, brand partner, or just love the scroll, this one’s for you.

1:30 Get to know our guests…fashion and style rapid fire
4:00 A day in the life of social content creator at the Mall (including Ed Sheeran)
6:00 Hannah shares her journey (including as an MOA fashion intern)
8:15 Gwen talks about her path to influencer
10:15 The art behind content creation, scheduling and timing
13:00 The superpower of multitasking
14:30 How a world-wide brand like Mall of America partners with content creators
16:00 Content creator vs. influencer vs. O.G. blogger
19:30 The pressure of being a ‘public persona’ on social media
21:55 Favorite content creation experiences
23:30 Advice for those hoping to begin a career as content creators
25:15 Rapid fire closing questions

Hannah Swenson: https://www.instagram.com/whereshewore/
Gwen Dinh: https://www.instagram.com/gwenxanh/

Guests: Hannah Swenson and Gwen Dinh; social media content creators + influencers
Hosts: Jill Renslow and Brinley Zoller

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.