Welcome to the latest edition of SNEED-CAST, where insightful discussions meet industry expertise. In this episode, we have the privilege of hosting Tom Newmaster from FORCEpkg, delving into the nuanced debate sparked by ABInBev's recent Bud Light packaging design. This episode thoughtfully examines ABInBev's strategic oversights, underscores the criticality of ensuring promotions resonate with core company values, and imparts invaluable wisdom for startups and Consumer Packaged Goods (CPG) companies aiming to skillfully navigate the complexities of controversial marketing campaigns without falling into common traps.

Tom is a seasoned professional in the packaging industry with over 30 years of experience across various roles, including head of new business development, COO, art director, and designer. In 2017, he founded FORCEpkg, a design and branding firm that emphasizes collaboration and mobility. Before FORCEpkg, he co-owned WFM from 1998-2016, working with many challenger brands to develop branding and packaging solutions. His work has earned him and his companies recognition in major publications and over 50 design awards.

You can learn more about Tom and FORCEpkg at forcepkg.com