Media Dependency Theory

Sneakers and Strategies

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2y ago 26:36

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On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, in this episode, I discuss media dependency theory and it's application in 2024 - as well as its relation to recent events with AT&T and Meta (Facebook / Instagram).

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

26 episodes

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