Agile Marketing Value 5: Responding to Change over Following a Static Plan

Sneakers and Strategies

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No marketing plan survives a full year. In this week's episode Nick covers how agile marketers manage change. Rather than reacting to change, agile marketers respond to it in a calculated fashion to make sure their organization finds success in an ever-changing environment.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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