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Agile Marketing Principle 4: Plan Only to a Level Sufficient to Ensure Effective Prioritization and Execution
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Careful building big-bang campaigns with long planning times. In agile marketing, the goal is to ensure that we are delivering value quickly and to do that - we have to plan accordingly. This week covers the 4th principle provides some ideas on how to ensure your plan isn't over-cooked from the get-go.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.
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