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234: Dude, where did my search traffic go? — Why AI summaries are changing SEO

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Manage episode 509733657 series 2390512
Content provided by Brad Entwistle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Entwistle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven’s latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College’s Centenary Project and its creative community engagement.

Episode Links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

  continue reading

234 episodes

Artwork
iconShare
 
Manage episode 509733657 series 2390512
Content provided by Brad Entwistle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Entwistle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven’s latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College’s Centenary Project and its creative community engagement.

Episode Links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

  continue reading

234 episodes

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