02 - Why SMBs Stops Growing SMB Growth Unlimited podcast

6d ago 14:09

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What If Your Biggest Strength Is Secretly Killing Your Business?

In this episode of SMB Growth Unlimited, Brandon Fish breaks down the first two tenets of marketing myopia—a concept introduced by Theodore Levitt over 60 years ago that still sabotages modern businesses today.

You’ll learn:

✅ Why focusing on your product instead of customer outcomes is a silent killer

✅ How defining your business too narrowly makes you vulnerable to disruption

✅ Real-world examples of companies that pivoted and thrived—and those that didn’t

✅ How to craft a Compelling Market Edge that makes your business irreplaceable

Whether you're a founder, marketer, or growth strategist, this episode will challenge your assumptions and help you reframe your business for long-term success—especially in the age of AI.

👉 Get your free workbook to discover what business you're really in and how to reposition for growth:

https://www.gracchuspartners.com

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4 episodes