Protect what matters — not everything. In this episode David Cruz (El Maestro) breaks cybersecurity down into a simple, practical model: Risk → Behavior → Practice. Perfect for CEOs, small business owners, parents — anyone who wants real protection without the tech overwhelm.

Episode highlights

1. A simple framework to decide what to protect and how much to spend.
2. Why metadata & “oversharing” are bigger risks than most people realize.
3. Practical tips: backups, two-factor authentication, email = postcard, and how to limit collection of PII.
4. Real-world examples: social account takeovers, IoT risks (fish tank/casino story), and small business vulnerabilities.

Key takeaways
• Start by asking: What are you most afraid of? (align protection to the real risk)
• Don’t collect data you don’t need — fewer data = less risk.
• Treat email like a postcard — encrypt sensitive files.
• Use 2-factor authentication and secure default configs on cameras/IoT.
• Focus on protecting the systems that support your highest revenue/value.

Connect with David Cruz
Website: [INSERT]
LinkedIn: [INSERT]
Course (free access for small business CEOs): [INSERT]
Podcast / Book / Other: [INSERT]

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#Cybersecurity #SmallBusiness #OnlineSafety #DataPrivacy #InfoSec