Copy That Converts: How to Write Like You Talk (But Better)
Manage episode 502508948 series 3468380
Have you ever stared at your website or sales page and thought…
“This doesn’t even sound like me”?
You want to sound professional. Polished. Confident.
But somehow… it ends up feeling a little stiff, robotic, or just plain awkward.
Here’s the truth: people don’t connect with perfect.
They connect with real. With warmth. With you.
In today’s episode, I’m going to show you how to write like you talk—but better—so your copy connects faster, builds more trust, and guides your audience to take action.
And stick around, because at the end I’ll share my favorite trick to instantly check if your copy feels “off”—before you ever hit publish.
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Chapters
1. Connecting Through Authentic Copy (00:00:00)
2. Voice Over Vocabulary (00:02:00)
3. Clear Beats Clever Every Time (00:04:13)
4. Great Copy Is Rewritten (00:05:46)
5. The Best Friend Test (00:07:53)
6. Quick Recap and Newsletter Invitation (00:09:53)
123 episodes