Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

53:16
 
Share
 

Manage episode 486757859 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.

Key Takeaways:

  • Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influence
  • A walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social Proof
  • The 7th principle - Unity: Why bonds formed by shared identity matter today
  • The importance of ethics: Why marketers should use persuasion techniques truthfully and responsibly
  • Influence vs cultural differences: How different regions (e.g., Australia, Asia, Scandinavia) prioritise different principles of influence
  • The rise of AI: How marketers are using AI to apply Cialdini’s principles
  • The science of “pre-suasion” and how setting context before your message boosts effectiveness
  • Real-world examples of effective use of influence and persuasion from brands like Avis, L’Oreal and Best Buy

Guest:

Dr. Robert Cialdini is a globally renowned psychologist and the bestselling author of Influence: The Psychology of Persuasion, Pre-Suasion, and Yes!. His groundbreaking research on why people say 'yes' has shaped the way professionals across marketing, sales, leadership and behavioral science approach persuasion.

He is often referred to as the godfather of influence, and his principles of influence drive ethical influence strategies today.

You can follow Dr. Cialdini on LinkedIn.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 486757859 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.

Key Takeaways:

  • Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influence
  • A walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social Proof
  • The 7th principle - Unity: Why bonds formed by shared identity matter today
  • The importance of ethics: Why marketers should use persuasion techniques truthfully and responsibly
  • Influence vs cultural differences: How different regions (e.g., Australia, Asia, Scandinavia) prioritise different principles of influence
  • The rise of AI: How marketers are using AI to apply Cialdini’s principles
  • The science of “pre-suasion” and how setting context before your message boosts effectiveness
  • Real-world examples of effective use of influence and persuasion from brands like Avis, L’Oreal and Best Buy

Guest:

Dr. Robert Cialdini is a globally renowned psychologist and the bestselling author of Influence: The Psychology of Persuasion, Pre-Suasion, and Yes!. His groundbreaking research on why people say 'yes' has shaped the way professionals across marketing, sales, leadership and behavioral science approach persuasion.

He is often referred to as the godfather of influence, and his principles of influence drive ethical influence strategies today.

You can follow Dr. Cialdini on LinkedIn.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

  continue reading

101 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play