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How Oldcastle Blends High-Tech Marketing with High-Touch Relationships
Manage episode 494329071 series 2421838
What does it take to lead growth inside one of the most recognizable names in building products?
Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has evolved beyond masonry into a full outdoor living powerhouse. Jenny shares how Oldcastle is balancing B2B partnerships with a growing direct-to-consumer focus, how customer decision-making is shifting, and why internal culture plays a critical role in long-term success.
276 episodes
Manage episode 494329071 series 2421838
What does it take to lead growth inside one of the most recognizable names in building products?
Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has evolved beyond masonry into a full outdoor living powerhouse. Jenny shares how Oldcastle is balancing B2B partnerships with a growing direct-to-consumer focus, how customer decision-making is shifting, and why internal culture plays a critical role in long-term success.
276 episodes
Wszystkie odcinki
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