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How Market Intelligence is Helping a Luxury Brand Break into the US Market

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Manage episode 516356493 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

EuroCave invented the first wine cabinet nearly 50 years ago. Now the company is using market intelligence to launch Goguette, a design-forward brand built for modern wine lovers in the U.S.

Camille Frey-Syren, Director of Brands at EuroCave Group, joins Beth to share how they turned French heritage into an accessible lifestyle brand and what every manufacturer can learn about entering and winning a new market.

  continue reading

281 episodes

Artwork
iconShare
 
Manage episode 516356493 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

EuroCave invented the first wine cabinet nearly 50 years ago. Now the company is using market intelligence to launch Goguette, a design-forward brand built for modern wine lovers in the U.S.

Camille Frey-Syren, Director of Brands at EuroCave Group, joins Beth to share how they turned French heritage into an accessible lifestyle brand and what every manufacturer can learn about entering and winning a new market.

  continue reading

281 episodes

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