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How Ayrsonics Turned Product Innovation into a Competitive Moat

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Manage episode 487702963 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if being the first in your category made you the Kleenex of your market? And how do you turn that into a lasting advantage? In this episode, we talk to Dean McIntyre, president of Ayrsonics and CEO of the McIntyre Group, about building a brand that stands out in the competitive world of acoustic products. Dean shares why they diversified, how they pivoted during economic downturns, and how they’re bringing manufacturing back to North America to build a more resilient business.

  continue reading

271 episodes

Artwork
iconShare
 
Manage episode 487702963 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if being the first in your category made you the Kleenex of your market? And how do you turn that into a lasting advantage? In this episode, we talk to Dean McIntyre, president of Ayrsonics and CEO of the McIntyre Group, about building a brand that stands out in the competitive world of acoustic products. Dean shares why they diversified, how they pivoted during economic downturns, and how they’re bringing manufacturing back to North America to build a more resilient business.

  continue reading

271 episodes

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