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AV isn’t just cables and microphones—it’s the heartbeat of your event. And AI? It’s your next secret weapon. In this episode of Smart Start Radio, hosts Eming Piansay and Sara Robertson sit down with Amanda Armstrong (Encore) and Anca Trifan (Tree-Fan Events) to explore how AV and AI transform how we design, plan and measure impact.

From overlooked budget killers to game-changing ROI strategies, this conversation covers:

• Why AV should be part of the venue contract conversation
• The difference between ROI and ROE (Return on Experience)
• Fundamental ways AI is enhancing live events, from sentiment tracking to content repurposing
• What planners can ask now to avoid panic later
• The future of connected, empathetic, tech-forward events

Whether you’re a tech-savvy producer or just learning the lingo, this episode offers essential tools for creating unforgettable attendee experiences.

Further Resources:

The EIN AI Report link: https://eventtechlive.com/event-industry-news-launches-groundbreaking-ai-report-2025-in-partnership-with-eventmobi/

Connect with Anca on Linkedin: https://www.linkedin.com/in/ancatrifan/

Events Demystified Podcast: https://eventsdemystified.com/

Women BTS in Events (tech+prod) Linkedin Page: https://www.linkedin.com/showcase/women-bts-in-events-tech-prod

WAVE program: https://jobs.encoreglobal.com/en/early-career