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27 - Turn storytelling programs into bottom line drivers with Cath Anderson
Manage episode 473234329 series 3603753
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she's a comms powerhouse with two decades of experience working in corporate communications and marketing roles. She specializes in shaping company narratives, mitigating reputation risk, and strategically positioning brands for long-term relevance and growth. Cath has built best-in-class communications teams, while advising CEOs and founders across various stages and sectors, from established global brands like Apple, Google, and Meta, to healthcare startups like Amwell and Cityblock Health. Her most recent role was a Corporate Comms Exec at Anthropic.
We tap into Cath's experience to discuss the challenges of navigating social and political issues in corporate communications, the significance of internal versus external messaging, and the art of crafting compelling narratives for executives.
Chapters
- 02:47 - Navigating Career Transitions and the Power Pause
- 05:40 - Engaging in Strategic Networking and Career Opportunities
- 08:30 - Board Membership and Advocacy in Women's Health
- 11:15 - Communications in a Changing Social Landscape
- 13:57 - Preparing Executives for Social Issues and Crisis Management
- 25:58 - Navigating Emotional Responses in Corporate Messaging
- 28:12 - The Importance of Internal Communication
- 32:08 - Building Trust Through Transparency
- 35:53 - Crafting Compelling Narratives for Executives
- 41:25 - Lessons in Humility and Growth
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