In this episode of Smart Growth, we feature Charles Itua, founder of Waste Reuse Warriors (WRW), a movement dedicated to transforming waste into value and driving sustainability in Nigeria. Charles shares how his journey into waste reuse began, the challenges of changing mindsets around recycling, and why sustainability can also be a profitable business venture. With insights from our expert, the conversation explores practical ways to scale eco-friendly businesses, build community support, and create opportunities while protecting the environment. If you’ve ever wondered how waste can turn into wealth, this is an inspiring story you don’t want to miss.