In this episode of Smart Growth, we sit down with Ganiyu Oreoluwa Wahab, the creative mind and business brain behind Horeholuwa Clothing—a rising Nigerian fashion brand championing African identity, boldness, and modern expression. Oreoluwa shares what it really takes to build a fashion business that’s not just stylish, but deeply rooted in culture. From learning design to managing sales, from social media visibility to gracing major fashion shows—his journey reflects the grit and creativity needed to succeed in Nigeria’s fashion scene. Together with our expert, we dive into how creatives can build structured, scalable brands that still stay true to their identity. If you’re a fashionpreneur or cultural creator, this episode is your playbook.