From Stock Photos To Storytelling: Authentic Brand Photography For Small Businesses With Iri Grecco Small Business Stories podcast

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From Stock Photos to Storytelling: Authentic Brand Photography for Small Businesses with Iri Grecco

2d ago 36:14

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S5:E35

In this episode of Small Biz Stories, Dr. LL sits down with Iri Greco, co-founder of Brakethrough Media, to talk about why stock photos are killing your brand – and what to do instead. Iri shares how she builds authentic, human-centered photo 📸 and video 🎥 for small and mid-size brands, why the future of marketing is less content but more meaning, and how solopreneurs can get high-quality visuals without monthly photo shoots.

You'll hear how she turned a nonlinear career (chef to food stylist to producer to media founder) into a visual storytelling studio that survived the 2008 recession and COVID. And she shares why community, connection, and lived experiences are now the strongest "growth hacks" your brand can have.

⌚Timestamps with Takeaway Tips

00:08:21 – 00:08:53 — "Less content, more meaning." Iri explains the shift away from "feed the machine" posting toward less frequent but more meaningful, story-driven content. Small brands don't need to flood the feed; they need clear stories and human moments.

00:11:31 – 00:12:23 — Design an experience, not just an ad. She breaks down how brands can think in terms of brand experiences instead of just ads: scenes, feelings, shared moments, not just product shots.

00:12:49 – 00:13:18 — How to mix pro shoots with DIY content. Iri gives practical advice: use pro shoots strategically for anchor content, then fill the gaps with simple behind-the-scenes content you create yourself. You don't have to choose between "all pro" or "all DIY."

00:15:35 – 00:16:13 — Hate being on camera? This is your workaround. She explains why you shouldn't force a camera-averse founder onto video. Instead, she uses direction + environment to help people relax – or suggests using a brand ambassador if you truly can't stand being on camera.

00:21:26 – 00:22:13 — Why pop-up events are exploding. Iri talks about the rise of intimate pop-ups and IRL experiences as an antidote to digital overload. For small businesses, this is a powerful way to build real relationships, not just collect likes. "Bonus" timestamp:

00:26:37 – 00:31:19 — The power of a nonlinear career. Iri walks through her journey from chef → food stylist → producer → media founder and gives implicit permission to pivot when you outgrow a role. Learn more about Iri and her work:

✴️https://www.brakethroughstudios.com/ ✴️https://www.brakethroughstudios.com/portfolio/portraits-business-headshots ✴️https://www.brakethroughstudios.com/portfolio/events-activations

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