Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey.
We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage.
From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of the funnel and how small business owners can create strategies that guide customers through each one. Whether you’re running a need-it-now service like plumbing or building long-term trust for bigger projects like remodeling, this conversation is full of insights to help you better connect with customers and grow your business.
We also cover:
✔️ Why reviews are the “new word of mouth”
✔️ How branding consistency builds trust
✔️ The importance of touchpoints in today’s digital marketing
✔️ Ways to measure and improve your funnel performance
If you’re serious about strengthening your marketing and making sure your business shows up when it matters most, this episode is for you.
🔗 Learn more about digital marketing solutions at hibu.com
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