Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Michael Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Turn More Website Visitors Into Paying Customers: Copywriting Secrets | Trevor Levine

43:31
 
Share
 

Manage episode 496091942 series 3454057
Content provided by Michael Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Every website click is a chance to win a new customer — but are you actually converting those visitors into paying clients?

In this episode, we sit down with Trevor Levine, founder of Marketing Experts and a direct response copywriting powerhouse since 1998. Trevor has spent decades helping businesses transform lukewarm website traffic into loyal buyers — without spending a dime more on ads.

Trevor breaks down the biggest conversion killers and reveals what really drives people to say “yes” to your offer. He shares why action-driven verbs beat fluffy adjectives every time, how to craft offers that build instant trust and urgency, and the secrets behind "better than risk-free" guarantees that boost conversions while protecting your bottom line.

You’ll learn:
✅ How to build sales pages that guide browsers smoothly toward the “buy” button
✅ The right time to reveal your price (hint: it’s later than you think)
✅ How conditional guarantees and decoy pricing lead prospects to choose your premium options
✅ Strategies to slash cart abandonment with smart checkout page copy
✅ Why testimonials with real names and tangible results outperform generic praise
✅ Why AI can help you draft — but only your human insight can make it truly persuasive

From his own journey building and selling a six-figure monthly business to helping countless others, Trevor’s no-nonsense, psychology-driven approach will inspire you to rethink your website, your offers, and your entire sales strategy.

Ready to turn your website into a non-stop sales machine? Visit marketingexperts.com to claim your free 30-minute sales copy critique — no strings attached.

🎧 Tune in and learn how to convert more visitors into happy, paying customers — without spending more on ads.

Trevor Levine: Founder & CEO of Marketing Experts

Website: https://marketingexperts.com/

LinkedIn: https://www.linkedin.com/in/mrtrevorlevine/

#BusinessGrowth #WebsiteConversions #SalesCopy #DirectResponseMarketing #HighConverting #SmallBusinessMarketing #CopywritingTips #DigitalMarketing #IncreaseSales #TurnClicksIntoCustomers #TrevorLevine #MarketingExperts #BusinessStrategy #BusinessSuccess #EntrepreneurTips #GrowYourBusiness #SmallBusinessPivots #BOSS #BOSSBusiness #BusinessOwnershipSimplified #MichaelMorrison #BusinessCoach #OklahomaCity

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/
2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/
3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com
4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation
FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/
-WEBSITE: https://www.michaeldmorrison.com/
-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/
-YOUTUBE: https://youtube.com/@businessownershipsimplified

  continue reading

Chapters

1. Meet Trevor Levine, Conversion Expert (00:00:00)

2. Building & Selling a Six-Figure Business (00:09:04)

3. Common Conversion Rate Mistakes (00:19:17)

4. Creating Compelling Offers & Guarantees (00:27:57)

5. Checkout Optimization & Design Strategy (00:37:17)

6. AI in Copywriting: Benefits & Limitations (00:40:37)

107 episodes

Artwork
iconShare
 
Manage episode 496091942 series 3454057
Content provided by Michael Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Every website click is a chance to win a new customer — but are you actually converting those visitors into paying clients?

In this episode, we sit down with Trevor Levine, founder of Marketing Experts and a direct response copywriting powerhouse since 1998. Trevor has spent decades helping businesses transform lukewarm website traffic into loyal buyers — without spending a dime more on ads.

Trevor breaks down the biggest conversion killers and reveals what really drives people to say “yes” to your offer. He shares why action-driven verbs beat fluffy adjectives every time, how to craft offers that build instant trust and urgency, and the secrets behind "better than risk-free" guarantees that boost conversions while protecting your bottom line.

You’ll learn:
✅ How to build sales pages that guide browsers smoothly toward the “buy” button
✅ The right time to reveal your price (hint: it’s later than you think)
✅ How conditional guarantees and decoy pricing lead prospects to choose your premium options
✅ Strategies to slash cart abandonment with smart checkout page copy
✅ Why testimonials with real names and tangible results outperform generic praise
✅ Why AI can help you draft — but only your human insight can make it truly persuasive

From his own journey building and selling a six-figure monthly business to helping countless others, Trevor’s no-nonsense, psychology-driven approach will inspire you to rethink your website, your offers, and your entire sales strategy.

Ready to turn your website into a non-stop sales machine? Visit marketingexperts.com to claim your free 30-minute sales copy critique — no strings attached.

🎧 Tune in and learn how to convert more visitors into happy, paying customers — without spending more on ads.

Trevor Levine: Founder & CEO of Marketing Experts

Website: https://marketingexperts.com/

LinkedIn: https://www.linkedin.com/in/mrtrevorlevine/

#BusinessGrowth #WebsiteConversions #SalesCopy #DirectResponseMarketing #HighConverting #SmallBusinessMarketing #CopywritingTips #DigitalMarketing #IncreaseSales #TurnClicksIntoCustomers #TrevorLevine #MarketingExperts #BusinessStrategy #BusinessSuccess #EntrepreneurTips #GrowYourBusiness #SmallBusinessPivots #BOSS #BOSSBusiness #BusinessOwnershipSimplified #MichaelMorrison #BusinessCoach #OklahomaCity

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/
2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/
3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com
4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation
FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/
-WEBSITE: https://www.michaeldmorrison.com/
-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/
-YOUTUBE: https://youtube.com/@businessownershipsimplified

  continue reading

Chapters

1. Meet Trevor Levine, Conversion Expert (00:00:00)

2. Building & Selling a Six-Figure Business (00:09:04)

3. Common Conversion Rate Mistakes (00:19:17)

4. Creating Compelling Offers & Guarantees (00:27:57)

5. Checkout Optimization & Design Strategy (00:37:17)

6. AI in Copywriting: Benefits & Limitations (00:40:37)

107 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play