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#4 - Franchise Mastery with Poolwerx
Manage episode 466410589 series 3644699
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Renée Chaplin, VP of APAC at Constant Contact, interviews Nicola Votier, CMO of Poolwerx.
In this episode:
- Introduction of Nicola, the CMO of Poolwerx
- Discussion on the day-to-day tasks of a CMO at Poolwerx
- Understanding the importance of national and local marketing strategies
- The role of technology in Poolwerx' marketing efforts
- Addressing the challenges faced by Poolwerx in the current economic climate
- How Poolwerx supports its franchise partners with marketing and training
- Discussion on the future of Poolwerx, including digital transformation and the use of AI
Learn more: https://www.constantcontact.com/au
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